We are craft beer drinkers. We are passionate about what we drink. We don't allow our beer to be chosen by admen or mega-corporations. We don't settle for beer of the lowest common denominator. We choose beer with quality, innovation and style. For the past few decades, the average beer drinker has settled for beer marketed to them by admen who care more about profit than passion. Homebrewers only brew what they themselves want to drink. So you can be sure when you drink a craft beer, it doesn't come from some highly-paid executive who knows everything about cutting costs, but nothing about brewing a great-tasting beer. People who choose craft beer simply choose to drink quality over quantity. Craft beers are also great conversation starters that encourage you to bond and have meaningful conversations with people you care about. Craft beer is not for chugging and getting drunk.

     There are currently more than 100 beer styles. Styles range from seasonable pilsners to satisfying stouts. There are many definitions of craft beer, but we like to define craft beers as beers with distinctive flavour and aroma. Craft beers are brewed in a small quantity by choosing only the best and freshest natural ingredients, by brewers who are passionate about making great-tasting beers. Most beers found in the world are mass-produced lager beers. Commercial breweries typically brew only one type of beer (lager) that is mass-produced in large brewing plants owned by multinational corporations. To suit most palates, commercial beers are usually very light in body and taste with almost non-existent or unpleasant aroma. Many of them also use substitutes or less ingredients and add preservatives, which explains why they are very cheap to produce. Put it simply, craft beers are beers with character.

     Craft beers are best enjoyed out of a glass. This ensures the carbonation heightens the aromatics to enjoy the full craft beer experience. Make sure your craft beer is poured into a clean, air-dried glass. Frozen glassware is undesirable as it causes foaming and often masks flavours and the aroma. Now you know why commercial mass-market beers are always served ice cold in a frozen glassware.
     
     Nevertheless, always remember that there is no best style of beer other than the one you're enjoying at the moment.